Bold 2021 Predictions: A Stronger Housing Market Across the Board

The for-sale housing market showed incredible strength in 2020, and we expect 2021 will be even stronger. 

Demand continues to stay high, and is expected to surge in cities as economies reopen. Annual home sales growth is expected to be the highest in almost 40 years as life and financial certainty brings more sellers into the market to meet the heavy demand and technology allows for faster connections with interested buyers. Even so, home prices, mortgage rates and rents are likely to rise, bringing affordability challenges that must be faced. 

We expect 2021 will be a year unlike any other as the housing market responds to the challenges and changing preferences that emerged in 2020.

Here are our bold predictions for 2021:


Home sales growth will be biggest since the ‘80s

2020 has been a remarkably strong year for the housing market, with sales on pace to grow almost 6% from 2019 despite essentially pressing ‘pause’ for a few weeks in the heart of the spring shopping season. Experts are forecasting 21.9% annual growth for a total of almost 6.9 million homes sold. That would be the biggest annual sales growth since 1983. 

The optimistic outlook is due largely to the enduring strength of the market today, even through what is typically a slower season for home sales, and demographic factors that indicate demand will remain strong. Plus, about a third of homeowners considering selling in the next three years cited life and financial uncertainty as reasons they weren’t selling this fall. The COVID-19 vaccine rollout and expected subsequent economic recovery should pull many off the sidelines, adding more inventory to meet the heavy demand for homes and thus creating more transactions.


Demand for city living will surge in 2021

Dense, urban living got a bad rap this year because of the pandemic, but city living will almost certainly enjoy a renaissance in 2021. 

With people pressed into using their homes as offices and classrooms, the age-old tradeoff between more space and proximity to local, urban amenities broke down when those amenities largely shuttered — leading many to believe the demise of cities was imminent. But research showed that while suburban housing markets did have a slight edge over urban ones, cities were far from dead. Competition for housing was fierce across the board in 2020, with days to pending, list prices andthe share of homes selling above list price all rising at a steady clip in both urban and suburban areas.

In 2021, those that may have left cities temporarily during the pandemic will likely return as a vaccine becomes more widely available and local economies begin to open up again. Young adults moved back in with their parents at much higher rates this year than last, with nearly 2 million 18 to 25 years old still living at home in August. The majority of this age cohort tend to be renters and 46% of Gen Z renters tend to rent in urban areas, suggesting that when young people are ready to strike out again they will return to amenity-rich cities.

Rents in urban areas have declined relative to suburban areas, which will also help draw new and returning residents. In some places like New York City and the City of San Francisco, rents fell 12% and 5.1%, respectively. The softening of rents may open up more affordable opportunities for those who left due to deteriorating affordability, or for those who have always wanted to move to the city but shied away due to high rents.


Moving will be a digital-first experience

New technology rapidly adopted during the pandemic has made buying, selling, renting, and financing not only safer, but easier. We expect consumer demand will make a digital-first experience the new standard for real estate in 2021 and beyond. 

Take the home shopping experience: Virtual 3D home tours paired with interactive floor plans are allowing shoppers to winnow down their options without leaving their couch. A survey finds a vast majority of select premier Agents expect to continue using these virtual tools after the current coronavirus outbreak ends. When it comes time to tour a home in person, self-tour technology allows shoppers to tour a vacant home on their own schedule.

Selling will also increasingly move online with high-tech options. The pandemic prompted 43% of people in a survey to say they were more likely to sell a home entirely virtually.

Renters will also use pandemic-accelerated technology to search, find, apply for, and lease a home all digitally in a safer, easier, end-to-end online transaction.


The next home shopping season will be the hottest in recent memory…

Researchers expects a perfect storm of market conditions to create the hottest spring shopping season in recent memory, with sales happening quickly and often above list price. It's likely COVID-19 vaccine distribution will be well underway in the U.S. by the spring, and local economies and schools should be in the process of opening back up. Many will also have more certainty about whether their jobs will be performed remotely in the long term, adding buyers to the market who had been waiting for that to be settled. Add in expectations for mortgage rates to rise later in the year, and we could see a buyer frenzy as they look to lock in rates as low as possible. 

… and it could be the last of its kind

Springtime has historically been the best time to list a home for sale, but homes have continued to sell quickly through the fall and into the winter this year in what could be a signal that typical seasonal trends may be fading somewhat. The increased adoption of real estate technology has given home buyers more tools to shop from the comfort of their home, which can be done just as easily during the warmer spring and summer months as it can in the dead of winter. That’s likely to lessen the traditional seasonality of home shopping as it reduces the impact inclement weather can have on things like in-person showings and open houses.